DS Automobiles is attempting something historically difficult for French manufacturers: competing in the high-end, large-scale luxury segment against German giants like BMW, Audi, and Mercedes-Benz. While past efforts from brands like Citroën and Renault struggled to find commercial footing in this “business class” bracket, the new DS N°8 represents a fresh, all-electric gamble to change that narrative.
A Distinctive—If Polarizing—Design
The DS N°8 does not aim for the conservative elegance typically seen in premium EVs. Instead, it opts for a “leftfield” aesthetic, blending the high riding position of an SUV with the sweeping, fastback silhouette of a coupe.
This design choice is a double-edged sword. While the rakish profile makes the vehicle stand out in a sea of increasingly similar-looking electric crossovers, the proportions can feel awkward from certain angles. It occupies a unique space that is neither a traditional saloon nor a standard SUV, making it a striking choice for those who prioritize individuality over conformity.
Interior Luxury vs. Shared DNA
Inside, the N°8 is a dedicated “statement car” designed to prioritize passenger comfort and high-end aesthetics. The cabin features:
– Premium Materials: Nappa leather seats with intricate watchstrap patterns, complete with integrated massagers and neck warmers.
– Advanced Tech: A large 16-inch touchscreen infotainment system and a dedicated digital driver’s display.
– User-Centric Design: A balanced mix of digital interfaces and physical controls, including an distinctive X-shaped steering wheel.
However, there is a subtle tension between the DS branding and its mechanical origins. Because the N°8 is built on the Stellantis platform (shared with brands like Peugeot and Vauxhall), some of the interior switchgear and certain plastic-feeling trim inserts lack the bespoke, ultra-premium feel one might expect at this price point. Additionally, the sloping roofline—while stylish—imposes a physical limit on headroom for taller rear passengers.
Performance and Range Specifications
The DS N°8 is offered in two primary configurations, catering to different needs regarding power and distance:
1. Pallas Trim (Front-Wheel Drive)
- 74kWh Battery: 264bhp, offering a range of up to 355 miles.
- 97kWh Battery: 284bhp, offering a range of up to 466 miles (with a projected real-world motorway range of approximately 310 miles).
2. Etoile Trim (All-Wheel Drive)
- Dual Motors: 380bhp, providing more punch but reducing the maximum range to 426 miles.
In terms of charging, the N°8 supports up to 160kW fast charging, allowing the battery to go from 20% to 80% in roughly 27 minutes.
On the Road: Comfort over Dynamics
The driving experience is characterized by a “wafting” sensation rather than sporty agility. The N°8 is substantial on the road, feeling heavy and composed, which suits long-distance cruising.
While the cabin is refined and the suspension absorbs most road imperfections well, it may not reach the “magic carpet” levels of smoothness found in some ultra-luxury competitors—particularly when equipped with large 21-inch wheels. The handling is somewhat “floaty,” and while the steering is well-weighted, the brakes feel noticeably spongy, requiring drivers to account for longer stopping distances during spirited driving.
For those who prefer more control, the car offers three levels of regenerative braking via steering-wheel paddles, including a “one-pedal” mode for maximum energy recovery.
The Verdict
The DS N°8 is a “mixed bag” that succeeds most when leaning into its strengths: bold styling, impressive range, and high-end interior comfort. It is not a driver’s car in the traditional sense, but for those looking to escape the ubiquity of the Tesla Model Y or BMW iX3, it offers a sophisticated, French-flavored alternative.
Summary: The DS N°8 is a distinctive, luxury-focused electric vehicle that trades sporty handling for comfort and style, making it a compelling choice for drivers who want to stand out from the crowd.
