Alpine, the French sports car manufacturer, is evaluating a larger SUV – potentially named the “A590” – as a key step toward entering the United States market. Currently focused on expanding its electric vehicle lineup with models like the A390 coupe-SUV and an upcoming electric A110, Alpine recognizes that a larger vehicle may be necessary to attract US dealers and customers.
The US Market Challenge
While Alpine CEO Philippe Krief has expressed interest in bringing the A110 to the US via the new Alpine Performance Platform (APP), he acknowledges that a single model might not be sufficient. “We need something more,” Krief stated, suggesting a larger SUV could complement the A110 and provide higher sales volume. The company is carefully considering whether the US market demands a vehicle outside Alpine’s core sporty DNA.
The Potential A590: A Porsche Cayenne Rival
The A590, if approved, would slot above the recently launched A390, targeting competitors like the BMW iX, Lotus Eletre, and Porsche Cayenne EV. Alpine’s design chief Antony Villain has confirmed the need for models in the “D and E segments,” implying a larger SUV is under consideration. The vehicle would likely adhere to Alpine’s naming convention, using the “90” suffix to denote its versatility, separate from the more iconic “10” models like the A110 and future A310.
Platform Considerations
A major hurdle is platform compatibility. The A390 uses a modified Renault AmpR Medium platform, which currently limits vehicle size to around 4.6 meters. The A590 would require a larger platform, potentially stretching the existing technology or developing a new one. Renault has indicated the platform could support larger vehicles, but whether it can accommodate SUVs approaching five meters in length remains uncertain.
Design and Driver Focus
Alpine is committed to maintaining its design language – quad headlights in a “V” shape, a curved rear window, and a sloping roofline – across its EV range. The brand also emphasizes a driver-focused interior with physical buttons for key functions, as opposed to relying solely on touchscreen controls. Alpine design head Antony Villain has stressed the importance of “buttons” for an engaging driving experience.
Alpine is navigating a critical decision: expand with a larger SUV to unlock the US market, or remain focused on its core sporty identity. The A590, if realized, would represent a significant shift for the brand, potentially attracting a broader customer base while upholding its commitment to performance and driving emotion.
