Lamborghini has shifted its strategy, delaying the introduction of its first all-electric vehicle (EV) indefinitely in favor of a new plug-in hybrid (PHEV) Gran Turismo (GT) model slated for release in 2029. This decision comes after previously announcing an EV launch in 2028, following in the footsteps of other Volkswagen Group brands like Porsche and Audi.
Market Conditions Drive the Change
The reversal is rooted in current market trends, as Lamborghini CEO Stefan Winkelmann explains: “The market is not ready.” Sales of EVs globally have slowed, and luxury car buyers are not yet fully embracing electric powertrains. This is particularly true for brands like Lamborghini, which sell “dream cars” – vehicles desired for their emotional appeal rather than everyday practicality.
The company’s analysis shows that EV adoption is flattening, even in high-end segments, and Porsche’s recent financial losses on EVs have reinforced the need for caution.
Focus on Plug-In Hybrids
Instead of an EV, Lamborghini will introduce a fourth model, a GT based on the Lanzador concept, with a PHEV powertrain. This approach allows the company to capitalize on existing technology while responding to customer preferences. Lamborghini currently sells three PHEV models: the Urus SUV, Revuelto, and Temerario sports cars.
Winkelmann emphasized that Lamborghini’s decision is not taken lightly, considering geopolitical and political factors. The brand remains committed to delivering vehicles that meet customer demand, and for now, that means sticking with plug-in hybrids.
Combustion Engine Development Continues
Lamborghini will continue to develop internal combustion engine (ICE) technology as long as customer demand and emissions regulations allow. According to Lamborghini’s chief technical officer, Rouven Mohr, the company believes there’s still room for innovation in ICE technology.
Record Sales in 2025
Despite the shift in powertrain strategy, Lamborghini recorded record global sales in 2025, with 10,747 deliveries. This includes 272 sales in Australia, underscoring the brand’s strong position in the luxury market. The Urus SUV remains the top seller, driving the company’s fifth consecutive year of sales growth.
Lamborghini’s decision to delay its EV launch reflects a pragmatic response to market realities. The company is prioritizing customer desires and financial stability over immediate electrification, ensuring it remains a sought-after luxury brand for the foreseeable future.
