Gran Turismo 7 has broken new ground with its latest update (version 1.67), introducing the Xiaomi SU7 Ultra – the first Chinese-made vehicle ever featured in the franchise’s decades-long history. This inclusion isn’t merely a game update; it reflects China’s rapid ascent as a major player in the global automotive industry, particularly in the high-performance electric vehicle (EV) sector.
Xiaomi’s Arrival on the Virtual Track
Xiaomi, primarily known for consumer electronics, has aggressively entered the EV market. The SU7 Ultra isn’t a half-hearted effort, but a direct challenge to established European and international automakers. Adding it to Gran Turismo, one of the most influential car games ever made, provides Xiaomi with significant visibility to a massive audience of automotive enthusiasts.
The inclusion of the SU7 highlights how gaming is increasingly intertwined with the real-world automotive industry. It’s a powerful way for brands to gain recognition and introduce new models to a global fanbase.
Beyond the SU7: New Cars and Tracks
The January 29th update doesn’t stop at just one milestone. Players will also gain access to:
- Porsche 911 992 GT3 R: A dedicated GT3 racing machine, joining the Ferrari 296 GT3 added in December.
- Hyundai Elantra N TC: A track-focused variant that integrates with the new Hyundai N collection within the game’s cafe menu.
- Three New World Touring Car Circuits: The Nürburgring (600), Spa-Francorchamps (700), and Mount Panorama (800) offer challenging new driving experiences.
- California Roadsides Photo Location: A new scenic backdrop inspired by Huntington Beach, California, for in-game photography.
Why This Matters
The addition of the Xiaomi SU7 to Gran Turismo 7 isn’t just about adding a new car to a game. It’s a reflection of a broader trend: the growing influence of Chinese automotive manufacturers on the global stage. The game serves as a virtual proving ground, introducing millions of players to brands they might not otherwise encounter.
This update underscores how gaming can accelerate brand recognition and shape consumer perceptions in the automotive world. The inclusion of Chinese vehicles in popular franchises like Gran Turismo is a clear signal that the industry’s center of gravity is shifting.
