Ferrari is preparing to launch its first all-electric vehicle, and it won’t be called “Elettrica” as previously speculated. Instead, the model will be marketed as the “Luce” (Italian for “light”). Recent previews reveal a four-seat cabin design prioritizing luxury and tactile interaction over minimalist screens.
A Blend of Tradition and Innovation
The interior showcases slim, leather-covered bucket seats, suggesting a performance-focused yet refined experience. While the exterior features a distinct glass and aluminum design, the cabin steers away from fully digital interfaces. Ferrari collaborated with LoveFrom, a design firm with expertise in Apple’s touchscreen products, but notably, the Luce will incorporate physical tactile switches and glass buttons.
This choice is deliberate: Ferrari aims to preserve a driver-centric feel, avoiding the over-reliance on touchscreens that many manufacturers are adopting. The Luce’s dashboard is sleek yet functional, hinting at a blend of heritage and modern electric vehicle (EV) technology.
What This Means for Ferrari
The Luce’s interior design is a clear statement from Ferrari: this EV will be luxurious and engaging, rather than a mere tech showcase. The use of tactile controls suggests a commitment to the driving experience, something core to the Ferrari brand.
The full vehicle reveal is slated for May, but these interior glimpses are enough to confirm that Ferrari is approaching its first EV with a unique identity. This move could set a new standard for luxury EV interiors, prioritizing driver connection over pure digital integration.
