Jeep is expanding its retro-themed “Convoy” series with the new Gladiator Whitecap, following the success of last year’s Wrangler version. The Whitecap is a styling package that delivers a vintage look without changing the truck’s core mechanics. This move taps into the growing consumer desire for nostalgia, particularly in the automotive world where classic aesthetics are gaining traction.
Two-Tone Style: The Whitecap’s Defining Feature
The defining trait of the Whitecap is its bright two-tone color scheme. A Bright White hardtop, complemented by a matching grille surround and white body stripes with a prominent “1941” badge, give the truck a distinctly retro feel. Jeep is leaning into this aesthetic hard, offering the package in eight colors, including the obvious Bright White.
Trim Availability and Pricing
The Whitecap package is available across several Gladiator trims: Sahara, Rubicon, Rubicon X, Mojave, and Mojave X. The package itself costs $495 on the Sahara, Rubicon X, and Mojave X trims. However, the Rubicon and Mojave trims require additional body-color fender flares and a Freedom Top upgrade, bringing the total cost to $2,885. This tiered pricing structure suggests Jeep is maximizing revenue from different customer segments.
Mechanicals Remain Untouched
Under the hood, the Gladiator Whitecap retains the standard 3.6-liter Pentastar V6 engine, delivering 285 horsepower and 260 lb-ft of torque. It’s paired with an eight-speed automatic transmission and a four-wheel-drive system, with a combined fuel economy of 19 mpg. The truck can tow up to 7,700 lbs, making it practical for both style-conscious buyers and those who need utility.
Limited Availability
Jeep has confirmed the Gladiator Whitecap will arrive at dealerships this spring, but in “limited quantities.” This scarcity is a common marketing tactic designed to create demand and exclusivity.
The Whitecap is a low-cost, high-impact visual upgrade that leverages Jeep’s heritage. By combining retro styling with modern mechanics, the company is appealing to a broader audience—from those who want a distinctive truck to those who simply appreciate Jeep’s iconic design language.
