Chinese automaker GAC plans to enter the competitive Australian ute market by 2027 with a hybrid-powered dual-cab pickup. The vehicle, currently known as the Pickup 01 concept, will directly compete with popular models such as the BYD Shark, Toyota HiLux, and Ford Ranger.
GAC’s Entry into the Australian Ute Market
GAC International president Wei Haigang announced the company’s intentions at the brand’s Australian launch in Sydney. While acknowledging a late start in pickup development, GAC showcased a concept vehicle at the Shanghai auto show in April 2025, featuring a futuristic design and a new platform called GAC Adaptive Intelligent Architecture (GAIA). The company aims to have the production model ready for the Australian market within the next two years.
Hybrid Powertrain and Market Strategy
The Pickup 01 will utilize a plug-in hybrid (PHEV) powertrain, similar to those found in the BYD Shark, GWM Cannon Alpha, and Ford Ranger PHEV. Specific technical details remain undisclosed, but GAC is exploring the feasibility of bringing a New Energy (electrified) powertrain to Australia to meet customer demands.
The Importance of Utes in the Australian Market
Utes are critical to the Australian auto market, with the Toyota HiLux and Ford Ranger consistently ranking among the best-selling vehicles. For Ford, the Ranger alone accounts for approximately two-thirds of its total sales volume in Australia. GAC recognizes this, positioning a dual-cab ute as essential to achieving its goal of becoming a top 10 auto brand in Australia by 2030 – a target that requires approximately 43,000 annual sales.
Shifting Market Dynamics
While the ute segment remains dominant, Toyota Australia suggests the market may be reaching peak demand. The RAV4 mid-size SUV outsold the HiLux in 2024, indicating a potential shift in consumer preferences. However, the enduring popularity of utes ensures they will remain a key battleground for automakers in Australia.
GAC’s entry into the Australian ute market signals increased competition in the segment, with hybrid technology playing a growing role. The company’s success will depend on its ability to deliver a competitive product that meets the unique demands of Australian buyers.
